Write warm, edit cold: The relational and referential features of creative cognition

12 marzo 2012
ore 15.00

•  Prof.  Hans Ijzerman - Tilburg University

Abstract:

In four experiments we manipulated distance through temperature. Creativity was higher in relational tasks in warm conditions and cognitive flexibility was higher in conceptual-switching tasks in cold conditions. This suggests that people analogize their mental to their physical world, supporting a contextualized model of psychological distance for creative cognition.

Responsabile scientifico:
Prof.ssa Maria Paola Paladino

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